Edrington launches smokier Black Grouse whisky
20 September, 2011
The Edrington Group is to launch a smokier expression of its Black Grouse whisky.
Brugal repackages rum
30 September, 2010
Global: Edrington Group has repackaged its Brugal rum, Añejo. The new design is said to reinforce the brand’s authenticity and reputation as the only rum distilled, matured and bottled in the Dominican Republic.
New brand controller for Highland Park
21 June, 2010
The Edrington Group has appointed Matthew Turner as brand controller for Highland Park.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
